The idea
Life’s safer when you know your neighbours. With more people looking out for unusual behaviour on your street, burglaries can be prevented.
The design
It features our iconic black and yellow brand colours, but with a modern, animated twist to grab attention and stand out on social media.
The audience
We’ll target the most high-risk areas of England and Wales – but we need you to help us reach people everywhere. Our campaign is designed to appeal to a younger audience of 20 – 50 year olds.
The outcome
We’ll provide a pack of assets for you to share with members. It includes info on the WIDE combination of security measures, which reduces the risk of burglary by nearly 50 times more than no security prevention measures, a prevention checklist, local crime map, and how to become a member.
The campaign
We’ll promote it on Neighbourhood Watch’s main Facebook, Instagram and Twitter channels for 3 weeks from 27th July. Please help us by sharing on your local channels and do let us know about any local press you are able to generate.
• Visit our campaign page
• Watch our campaign video